Research
SBSM’s research is directed towards Applied research. We focus on practical problem-solving and the development of knowledge that can be utilised in the business world. This type of research is distinguished by its emphasis on addressing specific, real-world issues rather than on theoretical inquiries of basic research.
PUBLICATIONS
Strategic Narrative Pivoting and Investor Attention: A Mechanism-Based Framework of Interpretive Elasticity in High-Visibility Ventures
High-visibility ventures require investors to interpret strategic novelty before outcomes are fully observable. This conceptual paper develops strategic narrative pivoting as a three-stage process—visionary anchoring, attention disruption, and narrative recoupling—through which executive-originated signals renew attention while preserving or breaking narrative continuity.